Ferrari’s Shift: Launching the Purosangue SUV

Ferrari enters the SUV segment with the 2024 Purosangue, marking a first in its 74-year history. This move diversifies its lineup beyond traditional sports cars. The Purosangue combines Ferrari’s performance heritage with a new vehicle category.

Quick navigation

  • Ferrari’s new chapter: Launch of the Purosangue
  • Features and specs: Expectations for the 2024 model
  • Market impact: Ferrari’s entry into the SUV segment

Design and Performance: What to Expect from the 2024 Purosangue

The 2024 Ferrari Purosangue combines sleek aerodynamic lines with bold styling, including a prominent grille and the iconic prancing horse badge. It features a hybrid powertrain, merging a powerful V8 or V12 engine with an electric motor to balance strong performance and better fuel efficiency.

The vehicle targets drivers seeking sporty handling without sacrificing off-road capability. Key highlights include:

  • Hybrid V8 or V12 powertrain
  • Sporty and agile dynamics
  • Distinctive Italian design cues

Ferrari Enters the Luxury SUV Arena

Ferrari plans to launch its first SUV model in 2024, signaling a new chapter in the brand’s history. The vehicle, named Purosangue, aims to blend the high performance Ferrari is known for with the versatility needed in an SUV.

Key features of the Purosangue include:

  • Powerful engine and dynamic driving experience
  • Sophisticated design that maintains Ferrari’s signature style
  • Capability to handle off-road conditions

This addition targets affluent buyers who want both luxury and practicality without compromising on performance. The Purosangue stands as a direct challenge in the competitive luxury SUV market.